If you need a sure way to identify that a proposed law or regulation is bad news, perhaps the fact that it has to be presented by movie stars and professional athletes to make it palatable could be a clue.
The White House is apparently getting celebrity endorsements to help sway the public opinion on Obamacare.
After all, if that NFL superstar thinks it’s a good idea, all the wannabe jocks will think it’s a good idea. If that beautiful, compassionate starlet thinks that Obamacare is indicative of the Second Coming, then it must be true. And then there is that comedian, you know, the liberal one that wears the funny glasses – you can tell he’s brilliant by just listening to him use big words to make fun of liberty-minded folks – he thinks Obamacare is great too!
Trevor Neilson, a veteran of the Clinton White House, said he’s in talks with the Obama administration and that his clients are “looking at ways to be involved.”
“I think the White House is very wise to identify partners to help market the Affordable Care Act,” Neilson said Tuesday. ”Just like any good product, when people are aware of the many benefits it provides, there will be increased demand.” The Obama administration is working on ways to sell its signature healthcare law to the public over the next six months. (source)
And this is how socialism is going to be rolled out – on a star-studded red carpet.
If this tactic sounds familiar, you need only look back at the aftermath of the Sandy Hook Elementary School shooting, when NYC Mayor Michael Bloomberg assembled a group of celebrities to seriously stare into the camera and shill for gun control. (See that video HERE)
It’s all advertising. Millions of dollars are spent on celebrity endorsements of products every year because it is a marketing scheme that works, particularly in today’s star-struck, reality-TV-loving society. Young people and people of a lower IQ are particularly likely to be influenced by celebrity endorsements.
Another name for this is “testimonial propaganda”:
This is the celebrity endorsement of a philosophy, movement or candidate. In advertising, for example, athletes are often paid millions of dollars to promote sports shoes, equipment and fast food. In political circles, movie stars, television stars, rock stars and athletes lend a great deal of credibility and power to a political cause or candidate. Just a photograph of a movie star at political rally can generate more interest in that issue/candidate or cause thousands, sometimes millions, of people to become supporters. (source)
There is a reason that celebrity endorsement is a billion dollar industry. According to 2016.html”>Bloomberg, last year just in social media endorsements, advertisers spent $4.8 billion. That amount is expected to increase to a whopping $9.8 billion by 2016. Many stars get paid to “tweet” about a product they’re endorsing, or to talk about it on Facebook. It is a direct way into the consumer’s phone or computer, and because it seems to be unscripted and coming right from the famous individual, people are more likely to pay attention than an advertisement on TV that will just reach them passively.
What does this mean for the rest of us?
By rolling out the movie stars and athletes, the Obama administration is taking their propaganda to the next level. They are attempting to divert discussion about their unconstitutional behavior and about their descent into a nanny state by steering the masses toward acceptance.
This manipulation makes it far more difficult to have a realistic debate about the topic. While one side is presenting facts (like the one that the Affordable Care Act could cost some families as much as $20,000 per year) the other side is presenting glossy movie stars in $2,000 red-soled Louboutin pumps.
If an administration must use propaganda, and manipulation to get citizens on board with a legislation, that legislation must be looked at with the utmost suspicion. Coating fecal matter with a sparkly layer of sugar might make it prettier, but it’s still a turd underneath.
Daisy Luther is a freelance writer and editor. Her website, The Organic Prepper, where this article first appeared, offers information on healthy prepping, including premium nutritional choices, general wellness and non-tech solutions. You can follow Daisy on Facebook and Twitter, and you can email her at firstname.lastname@example.org