Tuesday, May 28, 2013

Why Do Kids Vitamins Contain Aspartame, GMOs, Trans Fats & Hazardous Chemicals?

Sayer Ji
Activist Post

The #1 Children's Vitamin Brand in the US contains ingredients that most parents would never intentionally expose their children to, so why aren't more opting for healthier alternatives?

Kids vitamins are supposed to be healthy, right? Well then, what's going on with Flintstones Vitamins, which proudly claims to be "Pediatricians' #1 Choice"? Produced by the global pharmaceutical corporation Bayer, this wildly success brand features a shocking list of unhealthy ingredients, including:
On Bayer Health Science's Flintstones product page designed for healthcare professionals they lead into the product description with the following tidbit of information:
82% of kids aren't eating all of their veggies1. Without enough vegetables, kids may not be getting all of the nutrients they need.

References: 1. Lorson BA, Melgar-Quinonez HR, Taylor CA. Correlates of fruit and vegetable intakes in US children. J Am Diet Assoc. 2009;109(3):474-478.
The implication? That Flintstones vitamins somehow fill this nutritional void. But let's look a little closer at some of these presumably healthy ingredients....


Aspartame is a synthetic combination of the amino acids aspartic acid and l-phenylalanine, and is known to convert into highly toxic methanol and formaldehyde in the body. Aspartame has been linked to over 40 adverse health effects in the biomedical literature, and has been shown to exhibit both neurotoxicity and carcinogenicity [1] What business does a chemical like this have doing in a children's vitamin, especially when non-toxic, non-synthetic non-nutritive sweeteners like stevia already exist?


Next, let's look closer at Cupric Oxide, 2mg of which is included in each serving of Flinstone's Complete chewable vitamins as a presumably 'nutritional' source of 'copper,' supplying "100% of the Daily Value (Ages 4+), according to Flintstones Vitamins Web site's Nutritional Info.[2]

But what is Cupric Oxide? A nutrient or a chemical?

According to the European Union's Dangerous Substance Directive, one of the main EU laws concerning chemical safety, Cupric Oxide is listed as a Hazardous substance, classified as both "Harmful (XN)" and "Dangerous for the environment" (N). Consider that it has industrial applications as a pigment in ceramics, and as a chemical in the production of rayon fabric and dry cell batteries. In may be technically correct to call it a mineral, but should it be listed as a nutrient in a children's vitamin? We think not.


A well-known side effect of using synthetic dyes is attention-deficit hyperactivity disorder. For direct access to study abstracts on this topic view our Food Coloring research page. There is also indication that the neurotoxicity of artificial food coloring agents increase when combined with aspartame,[3] making the combination of ingredients in Flintstones even more concerning.


Each serving of Flinstones Complete Chewable vitamins contain 12 mg of zinc oxide, which the manufacturer claims delivers 75% of the Daily Value to children 2 & 3 years of age. Widely used as a sun protection factor (SPF) in sunscreens, The EU's Dangerous Substance Directive classifies it as an environmental Hazard, "Dangerous for the environment (N)." How it can be dangerous to the environment, but not for humans ingesting it, escapes me. One thing is for sure, if one is to ingest supplemental zinc, or market it for use by children, it makes much more sense using a form that is organically bound (i.e. 'chelated') to an amino acid like glycine, as it will be more bioavailable and less toxic.


Sorbitol is a synthetic sugar substitute which is classified as a sugar alcohol. It can be argued that it has no place in the human diet, much less in a child's. The ingestion of higher amounts have been linked to gastrointestinal disturbances from abdominal pain to more serious conditions such as irritable bowel syndrome.[4]


The one clear warning on the Flinstone's Web site concerns this chemical. While it is impossible to die from consuming iron from food, e.g. spinach, ferrous fumarate is an industrial mineral and not found in nature as food. In fact, ferrous fumarate is so toxic that accidental overdose of products containing this form is "a leading cause of fatal poisoning in children under 6." The manufacturer further warns:
Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.

Finding hydrogenated oil in anything marketed to children is absolutely unacceptable. These semi-synthetic fatty acids incorporate into our tissues and have been linked to over a dozen adverse health effects, from coronary artery disease to cancer, violent behavior to fatty liver disease.[5]


While it can be argued that the amount of GMO corn starch in this product is negligible, even irrelevant, we disagree. It is important to hold accountable brands that refuse to label their products honestly, especially when they contain ingredients that have been produced through genetic modification. The 'vitamin C' listed as ascorbic acid in Flintstones is likely also produced from GMO corn. Let's remember that Bayer's Ag-biotech division, Bayer CropScience, poured $381,600 of cash into defeating the proposition 37 GMO labeling bill in California. Parents have a right to protect their children against the well-known dangers of genetically modified foods and the agrichemicals that contaminate them, don't they? GMO corn starch is GMO, plain and simple. We'd appreciate it if Bayer would label their "vitamins" accordingly.

In summary, Bayer's Flintstone's vitamin brand is far from a natural product, and the consumer should be aware of the unintended, adverse health effects that may occur as a result of using it.

[1] GreenMedInfo.com, Adverse Health Effects of Aspartame

[2] FlinstonesVitamins.com, FLINSTONES Complete Chewable, Nutritional Info Overview

[3] Karen Lau, W Graham McLean, Dominic P Williams, C Vyvyan Howard. Synergistic interactions between commonly used food additives in a developmental neurotoxicity test. Toxicol Sci. 2006 Mar;90(1):178-87. Epub 2005 Dec 13. PMID: 16352620

[4] GreenMedInfo.com, Sorbitol's Adverse Health Effects

[5] GreenMedInfo.com, Health Effects of Hydrogenated Oil

This article first appeared at GreenMedInfo.  Please visit to access their vast database of articles and the latest information in natural health.


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Love To Push Those Buttons said...

To answer the question of the title, to make them disabled non-questioning morons that will be the later captive of the medical establishment and pharmaceutical industry. Oh, and hopefully they die before they can collect social security.

Anonymous said...

Why dont parents start parenting and FEEDING KIDS REAL COOKED MEALS so they GET the vitamines they need?

Oh thats right, most parents are just sperm and egg doners, too involved in their "careers" to be "stay at home" OR part of the divorce statistic and like fools are single parents....just had to get laid huh?

Griz Bear said...

People in power would rather do evil than good just like their father the devil.

Anonymous said...

Any "parent" feeding their kids Flintstone Vitamins should be forced to receive all the same vaccines they are giving their kids, that should solve the problem.

Anonymous said...

Zinc Oxide is not hazardous to your health.


Anonymous said...

Actually it's very difficult to get all the vits & minerals needed without a supplement. I eat very healthily, have a supply of fresh organic greens and fruit and make juices daily etc. I still have deficiencies as do most people. Since taking Solgar supplements I've seen a big improvement in my health. Now I'm searching for organic supplements which is proving tricky, especially with products like Probiotics which again I need. I won't give up though. Most people don't know about this as they're so busy working and staying afloat they don't have time to educate themselves. What Monsanto etc are doing (the elite) is a bloody disgrace. But they won't win.

Anonymous said...

It doesn't take a lot of energy to make homecooked meals. Crack a few eggs, fry them up. Use REAL butter or bacon grease. Add some raw veggies on the side. Geez, people. It's not rocket science!! Why has cooking a meal become so difficult??

You can even make a big batch of your freezable meals and freeze portions of it for harried days so you don't have to cook certain nights.

We pickle eggs in large batches for snacks or meals on the go. We make healthy stews and soups in large batches. We use nutritional yeast in almost everything. And we DON'T... DO NOT... use multivitamins. I also make everyone rosehip tea at least three times a week. We're very healthy people however we do live in an unhealthy environment. We can only get sun on days when they're not spraying overhead. We do our best and that's all anyone can do today.


Anonymous said...

Kefir. Made from whole, natural raw milk. If you're willing to overlook the calcium and casseins in there originally. The resulting product is chock full of probiotics. Kefir is even being studied for cancer and AIDS and all those other horrible things.

Pamela Cohen said...

If a person learns how to sprout, you can have salads and snacks and juicing material all thru winter.
The FDA did a study of all the Prenatal and Children's vitamins with lead in them. Do a Google Search, and stay away from those brands. With the depleted soils and Standard American Diet, it's a good idea to take a multi vitamin. Take a natural one, cold processed w/ enzymes intact so it's bio-available, though. Don't waste your time and money w/ synthetic. They are toxic.

Anonymous said...

They obviously know these chemicals do something - cause sterility to lower population? Have calming effects to control and create apathy in the population? Cause diseases to profit off of?

Who knows. They have obviously studied these chemicals and they are in widely used foods for a reason that we do know.

Anonymous said...

Your really stupid with your comments.

Scott C said...

We just did a comprehensive review of these gummy vitamins at the TASTE of Health - and our conclusions are pretty close.

Here is the link to the entire article: http://www.tastehealth.org/#!flintstone-gummy-vitamins/c1i0y

this article said...

Because it very easy to sell them to kids, just put up some good cartoon like pictures, add sugar, and they are begging their parents to buy.

Anonymous said...

Does anyone know of any natural vitamins for children? My son's pediatrician recommended the Flintstone vitamins

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