Sunday, January 23, 2011

Google Seeks to Weaken Search Engine Ranking of "Content Farming" Websites

Alternative news sites beware, Google is changing their algorithm to reduce your status to a spammer in an attempt to control the flow of information on the Internet.

Eric Blair 
Activist Post

Google has announced that it is fixing flaws in its algorithm that allows search results to be spammed, while also planning to weaken the search-ability of websites referred to as "content farms."  Matt Cutts, head of Google's anti-spam team, writes:
As “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites. Nonetheless, we hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content. (my emphasis)
The only clear reference from Google about problems occurring from "content farms" in regards to spamming search results is from China: "Last year Google faced a rash of webspam on Chinese domains in our index. Some spammers were purchasing large amounts of cheap .cn domains and stuffing them with misspellings and porn phrases."  They claim this scheme led to "irrelevant" search results.

Yet, their goal seems to be to weaken what has been referred to as "news aggregating" websites as "one change that primarily affects sites that copy others’ content and sites with low levels of original content." This clearly describes many sites that present alternative news. However, plenty of alternative news sites and blogs have original material which they freely share, in part or in full, purely to support one another in disseminating the truth. This is of key importance to spread information in the absence of government or foundation funding, as enjoyed by much of the mainstream media. It is also a counter to censorship, so that a free market of ideas can flourish where people can investigate facts for themselves, rather than have opinions dictated from a limited number of sources.

According to a recent cheerleading article by TechCrunch, content farms indeed include websites that post any duplicate content word-for-word, "Now, finally, it sounds like they’re going to do more to take on sites that just repurpose content from other sites (hopefully including the countless sites that repost TechCrunch articles verbatim)."

What's odd is that everyone knows that original content already carries far more weight with Google algorithms than re-posted content. Additionally, backlinks from well-ranked relevant sites is also a huge factor in building a strong Google page rank, besides driving traffic to the source. Therefore, it would stand to reason that websites like TechCrunch should be overjoyed when other relevant sites post their content, as long as it is sourced with a hyperlink. Alexa ranks TechCrunch at 305 on the entire Internet, no doubt due to their 36,374 links that Alexa recognizes. Without allowing the sharing of their original content, this level of achievement would be impossible under the current Google algorithm.

For those who understand this concept, if they punish sites that re-post content such as news aggregators that link back to them, the source will surely lose traffic and overall ranking despite being heavy in original content.  Which begs the question, what people have been asking for "stronger action against content farms?"  Because gauging the rise in popularity of alternative media (i.e. news aggregators), it seems that Internet users themselves aren't the ones complaining.

It is obviously the entrenched dinosaur media that despises having to play on a level field, especially as it pertains to truthful reporting and analysis.  Former executive editor of the Washington Post, Leonard Downie Jr., addressed "old media vs. new media" in a September lecture where he excoriated so-called content farms as “parasites living off journalism produced by others.”  He even claims re-posting of material, even if sourced, is "stealing" as reported by Politico:
'The aggregators fill their websites with news, opinion, features, photographs and video that they continuously collect – some would say steal – from other national and local news sites, along with mostly unpaid postings by bloggers who settle for exposure in lieu of money,' Downie said. 'Though they purport to be a new form of journalism, these aggregators are primarily parasites living off journalism produced by others. They attract audiences by aggregating journalism about special interests and opinions reflecting a predictable point of view on the left or right of the political spectrum, along with titillating gossip and sex. Revealing photos of and stories about entertainment and celebrities account for much of the highly touted web traffic to the Huffington Post site, for example.'
Downie rightly states that these sites attract an audience seeking a certain point of view, but ignores the fact that mainstream outlets do the same.  Some would argue that the real strength behind news aggregators is the ability to expose the establishment's gross injustices and other inconvenient truths without all the "titillating" distractions.  As the masses become more aware of establishment lies, they are flocking to alternative sites who cut through the BS and present a clear path to the truth.

Google's algorithm changes seem to be yet another tool being used to direct the flow of information away from the alternative media to selected mainstream news sources.  It compounds actions already taken by Google in their involvement in upending net neutrality in favor of mega-media machines; the attempt by Congress to crack down on copyright infringement by blacklisting domain names; and copyright extortionist lawyers suing over wording in links.

It's obvious that the establishment will find a way to punish truth sites, either through technical penalization for re-posting material, reducing access speed, blogging taxes, lawsuits for copyright infringement, or by arbitrarily blacklisting the domain altogether.

At its core, this new Google algorithm seems to punish information sharing in favor of protectionist conglomerates with large writing staffs. We in the alternative media would do well to recognize that these actions being taken by the elite of the media world are just another sign of their weakened state.  Now is the time for the alternative media to seek more writers and more cooperation.

New Google Algorithm Is Live: Aggregators Will Be Punished
Globalists Can Win Cyber War, But Not Information War
Copyright Extortionist Sues Drudge, Backed by Globalists

This article may be re-posted in full with attribution.


If you enjoy our work, please donate to keep our website going.


Anonymous said...

TechCrunch will simply pay a fee to Goofle for a free-pass card - aka, a line or two of additional code in the new algorithms.

Anonymous said...

I think there is a difference between excerpting a paragraph and providing a link and a simple copy and paste of an entire article.

I think the change will punish the later but not the former.

Anonymous said...

I think that people should stop using Google, and go to other search engines such as Startpage. I already noticed a couple of years ago that Google was playing games with search results (as in attempting to keep people from finding an entire class of new product), and as a result of that, I decided that I would henceforth avoid Google.

Anonymous said...

Use a search engine other than Google. Dogpile, yahoo....others! Put Google out of business by no one using Google. The free flow of information destroys the hold our Masters have over us. The Masters hate that and will do anything to control what you see, read, or hear. If the Masters can control what you see, read, and hear they can control what you think and your opinion of events.

kokopelli314 said...

Cut and paste plagiarist aggregators deserve low rankings. SEO's are scumbags, and no, I'm not an NWO bilderburg, Illuminati, CIA shill. I just happen to like using google.

Anonymous said...

Please let's stop using google. They are a CIA NSA front. They don't care about us!!!

Anonymous said...

"I think there is a difference between excerpting a paragraph and providing a link and a simple copy and paste of an entire article.

I think the change will punish the later but not the former."

I agree ;)

Bingo Winmad said...

Cut and paste plagiarist aggregators deserve low rankings. SEO's are scumbags, and no, I'm not an NWO bilderburg, Illuminati, CIA shill. I just cant stand when people simply copy what others have written and publish as if it's their own.

Anonymous said...

The height of hyprocrisy! All newspapers share the same news aggregating paradigm - in fact they invented it. Ever hear of Associated Press? The same thing goes with network news. They feed off eachother and upon the fake pentagon news that's injected via project Mockingbird. This lame reasoning is no reasoning at all. Its lame brain drool from a fluouride guzzling lackey who imagines when he shifts the ole engine, it will always kick into the next gear. Unfortunately, those days are 5 pounds of brain toxins in the past comrade. Don't look know but your money's no good.

Anonymous said...

Google is bad news just say no to Google.
Start using another search engine that is for the people and not one that works against mankind the truth and censors.

Anonymous said...

Google want to own the world, same boring corporate control tactic so they can control what the sheep read and access. Also they can make things easier for their spook masters to finger the nasty radicals amongst us. They can take a running jump.

Anonymous said...

Google has also teamed up with the CIA recently. Their policies have always been invasive. 'tis best to use "no script" plugin on Firefox; or Better privacy-- which deletes the cookies, the flash ones you don't get at by manual checks.
I agree, Google is always trying to privilege the biggies vs. the small time anarchist, hustler cowgirl, boho entrepeneur, or starving net marketer.
There is a search provider that is a portal for say 40 search providers. can't think of it now. but it comes up in browser plugin search.
if you use goomail-- make sure labs=0 in the login bar. otherwise they track you and sell you. Live ad demgraphic data is aggrgated and sold in Wall st type markets within minutes. One hears horror stories, such as the people whose dog died. And they were pushed dog care ads for the next few months. ..just say no to (nto so obvious) drugs.

SEO said...

Google has announced that it is fixing flaws in its algorithm that allows search results to be spammed, while also planning to weaken the search-ability of websites referred to as "content farms."

Post a Comment