Israeli Start-up to Provide DHS With Facial Recognition Tech That Digs Up Character Traits

israeli_facial_recognition_techBy Joseph Jankowski

Further and further we go into the beyond-1984 nightmare of big brother technology.

An Israeli start-up claims that its technology can take one look at a person’s face and realize character traits that are undetectable to the human eye.

The Washington Post reports:

Faception said it’s already signed a contract with a homeland security agency to help identify terrorists. The company said its technology also can be used to identify everything from great poker players to extroverts, pedophiles, geniuses and white collar-criminals.

“We understand the human much better than other humans understand each other,” said Faception chief executive Shai Gilboa. “Our personality is determined by our DNA and reflected in our face. It’s a kind of signal.”

Faception has built 15 different classifiers, which Gilboa said evaluate with 80 percent accuracy certain traits. The start-up is pushing forward, seeing tremendous power in a machine’s ability to analyze images.

The idea of having artificial intelligence (AI) profiling you to find out who you are, simply by looking at your face, is an idea that might scare some into thinking that this technology could lead to some very inaccurate predictions and government overreach.

Pedro Domingos, a professor of computer science at the University of Washington, is one of those people who think this type of AI profiling could get a little messy.

“Can I predict that you’re an ax murderer by looking at your face and therefore should I arrest you?” Domingos told the Washington Times. “You can see how this would be controversial.”

Alexander Todorov, a Princeton psychology professor whose research includes facial perception, is also concerned.

“The evidence that there is accuracy in these judgments is extremely weak,” he said. “Just when we thought that physiognomy ended 100 years ago. Oh, well.”

By examining the current security state in the West, this type of technology would most likely find a home inside of airports and public transportation hubs.

Faception chief executive Shai Gilboa admits that dangers lie in the computer system’s imperfections. This leads one to wonder if simple characteristics like a beard or a scar could lead to someone being labeled a terrorist.

And if that person is labeled a terrorist, what then follows?

The slippery slope brought on by this type of big brother technology is very slippery.

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Also Read: New Mobile Pre-Crime Technology Marketed to U.S. – Developed by Ex-Israeli Intelligence

Joseph Jankowski is a contributor for Planet Free His works have been published by recognizable alternative news sites like,, and 

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