Economy In Decline: Apple Reports Massive Revenue Decline As iPhone Sales Plummet Dramatically

Apple-iPhone-And-Apple-Computer-Public-DomainBy Michael Snyder

Corporate revenues in the United States have been falling for quite some time, but now some of the biggest companies in the entire nation are reporting extremely disappointing results.  On Tuesday, Apple shocked the financial world by reporting that revenue for the first quarter had fallen 7.4 billion dollars compared to the same quarter last year.  That is an astounding plunge, and it represents the very first year-over-year quarterly sales decline that Apple has experienced since 2003.  Analysts were anticipating some sort of drop, but nothing like this.  And of course last week we learned that Google and Microsoft also missed revenue and earnings projections for the first quarter of 2016.  The economic crisis that began during the second half of 2015 is really starting to take hold, and even our largest tech companies are now feeling the pain.

This wasn’t supposed to happen to Apple.  No matter what else has been going on with the U.S. economy, Apple has always been unshakeable.  Even during the last recession we never saw a year-over-year decline like this

Apple today announced financial results for the second fiscal quarter (first calendar quarter) of 2016. For the quarter, Apple posted revenue of $50.6 billion and net quarterly profit of $10.5 billion, or $1.90 per diluted share, compared to revenue of $58 billion and net quarterly profit of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. As expected, the year-over-year decline in quarterly revenue was the first for Apple since 2003.

I think that this announcement by Apple is waking a lot of people up.  The global economic slowdown is real, and we can see this in iPhone sales.  During the first quarter, Apple sold 16 percent fewer iPhones than it did during the same quarter in 2015.  This is the very first year-over-year quarterly sales decline for the iPhone ever.  Here are some of the specific sales figures from the Apple announcement…

Apple sold 51.1 million iPhones during the quarter, down from 61.2 million a year earlier, while Mac sales were 4.03 million units, down from from 4.56 million units in the year-ago quarter. iPad sales were also down once again, falling to 10.25 million from 12.6 million.

Once these numbers hit the wires, shares of Apple immediately began to plummet during after-hours trading.  In fact, USA Today is reporting that Apple has already lost 43 billion dollars in market value since the announcement…

Shares of Apple are getting hit roughly 8% in after-hours trading, tumbling to $96.67. They closed in regular trading at $104.35, or down 0.7%, putting them down 0.9% for the year. The downward move in after-hours trading means the company shed $43 billion in market value based on after-hours trading.


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Meanwhile, shares of Twitter are crashing in after-hours trading after the social media giant also announced very disappointing results.  The stock has now dripped below 16 dollars a share, and the company continues to lose tremendous amounts of money

For all its other travails, Twitter is unprofitable. It narrowed its loss but still recorded a loss of $79.7 million, or 12 cents a share, compared with a loss of $162.4 million, or 25 cents a share, in the year-ago quarter.

Of course it isn’t just the tech giants that are troubled these days.

On Tuesday we learned that same-store sales for Chipotle declined by a whopping 29.7 percent during the first quarter, and appliance manufacturer Whirlpool has seen sales fall all over the planet

Whirlpool, the world’s biggest appliance manufacturer, has become the poster child for the deep challenges facing multinational companies these days.

– Latin American sales plunged 22%.

– Revenue fell 8% in Europe, Middle East and Africa.

– Asia sales dipped 2%.

When is it finally going to sink in for most people?  The global economy is slowing down significantly, and the next global economic crisis is already here.

Of course the oil companies are feeling more pain than anyone else.  According to CNN, the crash in the price of oil has cost the 40 largest publicly-traded U.S. oil producers 67 billion dollars

American oil companies are drowning in a sea of red ink.

The crash in crude oil prices caused a stunning $67 billion in combined losses by 40 publicly-traded U.S. oil producers last year, according Energy Information Administration research. And the bleeding is expected to continue at least early this year for many.

The losses surpassed $1 billion each from struggling oil companies like EOG Resources (EOG), Devon Energy (DVN) and Linn Energy (LINE) as well as SandRidge Energy (SD), the shale oil driller that recently admitted it’s exploring a bankruptcy filing.

That is an astounding amount of money.

These days we throw around terms like “millions” and “billions” so much that they almost lose their meaning.

But this is real money that we are talking about here.

In recent days, Barack Obama has been running around boasting that he saved the world economy from another Great Depression.  But that isn’t true at all.  Instead, our “leaders” have simply set the stage for a larger and more painful crisis.  I like the way that Doug Casey recently put it

You’ve got to remember that all of these governments and central banks all around the world have driven interest rates not just to zero, but to negative levels in some cases… and they are simultaneously printing up trillions of currency units. And even while they are desperately doing that the economy is falling apart in lots of different ways.

…They’ve created a super-bubble in bonds, a bubble in stocks, and meanwhile commodities have collapsed and are below production costs in many cases.

…The economy is going to be very, very bad… It’s the next stage of what I call the Greater Depression. 

Whether you want to call it a “Great Depression”, a “Greater Depression” or “The Greatest Depression”, the truth is that we are heading into a period of time that will be unlike anything any of us have ever experienced before.

The greatest debt bubble in the history of the planet is starting to implode, and this time the central bankers and the politicians are not going to be able to put the pieces back together again.

But just like in 2008, the vast majority of the population will not recognize the warning signs until it is way too late.

*About the author: Michael Snyder is the founder and publisher of The Economic Collapse Blog. Michael’s controversial new book about Bible prophecy entitled “The Rapture Verdict” is available in paperback and for the Kindle on*

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10 Comments on "Economy In Decline: Apple Reports Massive Revenue Decline As iPhone Sales Plummet Dramatically"

  1. Folks are finding out that their cell phones and towers are nothing but weapons aimed to downsize the population. It’s time to learn how to use your telepathic and prescient skills and quit using the telecommunications industry weapons of mass destruction on yourself, friends and neighbors.

    • I marked all your telepathic communications as SPAM. Use regular email from now on.

    • What concerns me is that a link has been established between cell phones, wi fi, etc and all the bees dying. If the bees and other pollinators all died then our food supply would cease to exist also. That would definitely put a crimp in world population when everyone died of starvation!

    • Spot on, bro! Telepathy simply defies modern understanding. That doesn’t mean it’s not real. Every day we learn something new we have discovered. The Universe is not growing larger with these discoveries — our understanding is. I’m very much intrigued by the 2-D theories, and the idea that each of us is actually creating their own universe by being aware of it. That awareness can be shallow (stuck in a rut) or limitless. I believe that as awareness aligns with reality the universe actually changes from the standpoint of the observer. And the level of awareness might then coincide with a higher and higher truth. So, one guy takes a hammer and bashes a rock and can’t quite make a good sculpture. Another guy sees the rock and he’s going to go in at the right angles with a chisel. He has a better awareness, and the Universe is different to him. And maybe that Universe intermingles with other like Universes — we might find hierarchical levels of awareness that bring people together because those are the Universes colliding at a certain level of awareness. Telepathy doesn’t seem to come into play until people have a real, solid connection with each other. These levels of awareness might be that connection.

  2. “But this is real money that we are talking about here.”

    No, that money is no more real than Bitcoin is real. All the nations are staggering under fiat currency systems that are an abomination to sensible finance. Fractional reserve banking is UNEQUAL WEIGHTS AND MEASURES.

  3. maybe everyone just has an iphone at this point… there are better things to spend money on then buying the latest iphone everytime it comes out with a couple minimal upgrades

  4. This is just the tip of the iceberg and I can’t see how this should be a surprise to any one left with a brain.
    I’ve been saying for years, “What is going to happen when the gap between income and inflation (and or cost of living) reaches it’s ultimate tipping point.
    When americans can no longer even afford to just exist because everything costs too much, who is going to keep this economy going? Who will these company’s sell to when they’ve priced themselves right out of business?

  5. Must be the karmic use of child slave labor to make them catching up with crapple……

  6. Declining iphone sales just means the unemployed are going back to work.

  7. Lets not forget that Apple, Google and Microsoft were caught with their pants down (aka Snowden et al) plugged straight into the NSA.

    Declining economic slowdown is not Apples problem. People are not buying boring, overpriced, 2008 Apple NSA NWO tech, because they are waking up and are tired of being ripped off.

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