There are a huge number of food products in supermarkets labeled “natural” for consumers to choose from, including the popular “Wesson” brand cooking oils. However, these products are perhaps not as “natural” as they claim to be — and this is demonstrated by a recent class action lawsuit against food giant ConAgra for the deceptive labeling of its Wesson oils as “100% natural.”
ConAgra is not the first company to be called out for deceitful labeling. Unfortunately, it’s not abnormal these days to find the words “all natural” on the packaging of products that are anything but – such as processed chips or other packaged items. A good example would be Ben & Jerry’s ice creams, which were falsely labeled “all-natural” for a good while before a class action lawsuit corrected the lie.
Many consumers assume food items labeled “natural” are the healthier choices in grocery stores, but these products are not required by law to contain only natural ingredients. Unlike the label “organic,” “natural” has no definition in law by the Food and Drug Administration and no regulation. The Food Marketing Institute openly states that “the term ‘natural’ is not regulated except for meat and poultry.”