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RALEIGH, N.C. — Pittsburgh Steelers running back Rashard Mendenhall is suing the parent company of the Champion sports apparel maker, calling the decision to drop his endorsement deal over his tweets about the death of Osama bin Laden and the Sept. 11 terrorist attacks a breach of contract.
Mendenhall’s lawyers filed suit Monday in U.S. District Court in North Carolina, seeking roughly $1 million in damages from Hanesbrands, Inc., the Winston-Salem-based corporate parent of Champion.
The complaint says Champion’s decision to end its endorsement deal with Mendenhall in May, days after he questioned the public celebration of bin Laden’s death, violates a contract extension the two parties signed in 2010, worth more than $1 million. Mendenhall first signed a deal to endorse Champion products when he entered the league in 2008.
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