‘Fresh’ food that isn’t fresh. ‘Natural’ colours that are chemicals and ‘real’ fruit juice that only 5 per cent fruit
Alex Renton
Daily Mail
A few days ago, I was out food shopping with my five-year-old daughter, Lulu. ‘Daddy,’ she squealed, rushing up to me with a box of Mr Kipling’s vanilla-filled Angel cake slices in her hand, ‘can I have these, please?’
I glanced at the packaging quickly. Even in the midst of a rushed family shop, I was still concerned — as many parents would be — about the food I’m feeding my daughter.
‘No artificial colours or flavours. No hydrogenated fat,’ it read in large letters on the front. Reassured, I popped the packet in our trolley.
But back in the comfort of home, I took a closer look (and I needed my reading glasses for the small print) and pretty quickly concluded that I’d been had.
While the packet claimed there were no ‘artificial’ colours, I found — under a tiny heading of colourings — ‘titanium dioxide, cochineal and lutein’, chemical compounds I’d never heard of before (and more of which later).
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