‘Minority Report’ Ad Billboards To Address Consumers By Name

Steve Watson

‘The Minority Report’, a dystopian short story by Philip K. Dick, was written as a stark warning of what may happen in the future should society be engulfed by invasive technology and begin to regard privacy and civil liberties as antiquated.

Of course the artistic intention is always going to go straight over the heads of some people, including, it seems, today’s real life technological executives who are developing the exact same kind of devices the iconic author imagined would plague shopping malls of the future.
In a memorable scene from the story and the 2002 movie, starring Tom Cruise, the lead character walks through such a place only to be bombarded with personalised adverts from digital billboards telling him he could use a Guinness or a holiday to forget his troubles.

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