Sunday, June 16, 2013

Target to Eliminate GMOs from Simply Balanced Brand

Activist Post

Designed to meet the increasing demand for healthy food products at a great price, Target is introducing Simply Balanced, a new food collection within its owned brand portfolio.

The Simply Balanced collection is crafted to be free of artificial flavors, colors and preservatives, and avoids high fructose corn syrup. The collection never uses trans fats, is mindful about the amount of sodium in each product, and forty percent of the products are organic – giving guests more of the simple, recognizable ingredients they know and want – and a food label they can understand.

As a wellness brand built on purity and simplicity, Simply Balanced products exclude 105 common food additive ingredients, and the vast majority of the items within the collection are made without GMOs. As part of Target’s commitment to wellness, the Simply Balanced collection will eliminate all GMOs by the end of 2014.

The Simply Balanced collection offers nearly 250 products across snacks, pasta, beverages, frozen seafood, dairy and cereal. The collection ranges in price from $1 for water to $14.99 for seafood. Key nutrition attributes are highlighted on the front of Simply Balanced packages to help guests find the products that meet their individual nutrition goals and wellness lifestyle needs.

The new Simply Balanced collection is replacing two subsets of the Archer Farms brand: Archer Farms Simply Balanced and Archer Farms Organic. Many of guests’ favorite products from those labels will now be included in the Simply Balanced collection, along with delicious new food products. We know many of our guests are increasingly seeking to add wholesome and organic food options to their wellness lifestyle, inspiring us to introduce a new collection where guests can find these attributes in one place.

Beginning in early June, Simply Balanced products will begin to be available in Target’s grocery aisles, with the full collection rolling-out over a period of months. For additional information, visit Target’s A Bullseye View.

Press Release Source


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Anonymous said...

Way to go Target!

Anonymous said...

The GMO hysteria is the new "vaccines cause autism" mess. GMO's are not harmful and we have been using them since man cultivated corn from mutated grass plants in mesoamerica thousands of years ago. People confuse Genetically Modified with Genetically Engineered. GMO's can be simply just cross-pollinated which happens in nature and they can be assisted in a lab.

Anonymous said...

Some GMO's are more or less precise cross breeding, and some of these foods are really not that bad because they can happen in nature if given the right opportunity. However, the GMOs that are dangerous are the ones in which BT, a common caterpillar pesticide, have been interlaced into the plants genes. Most of the corn that we eat contains this gene. The other problem is the corn and other crops that have been genetically modified to withstand being sprayed by Roundup. Roundup is a systemic poison and we eat it regularly. I do not know about everyone else, but I would like to know if this stuff is in my food so I can make an informed choice. More and more studies are coming out showing the effects of these foods on lab animals. It is pretty scary. Plus, if the foods were not bad for us, why would monsanto go to all the trouble to fight labeling them? Do they really think the majority of consumers will even care? Just a thought.

Anonymous said...

Here's a link to a briefing of a scientific journal article on GMOs, published in Environment International: "A comparative evaluation of the regulation of GM crops or products containing dsRNA and suggested improvements to risk assessment" by Professor Jack Heinemann, Sarah Agapito-Tenfen and Adjunct Associate Professor Judy Carman. The article explains the real risks to this method of genetic engineering (as opposed to cross-breeding which is generally safe and should not be conflated with the specific methods of genetic modification practiced today.)

Journal article is free to access thanks to Safe Food Institute of Australia:
New paper on dsRNA risks - briefing for non-specialists

Anonymous said...

Eat what your want - the planet's population of people needs thinning.

Catherine J Frompovich said...

Thank you, Target! Please stick to that commitment and resolve, and don't be swayed by food processing industry or chemical company pressures.
Here's a challenge I'd like to make to all food processors and brands:
If Target can do it, so can you. Do you want shoppers buying the Simply Balanced brand instead of your brand? It's time to see the handwriting on the wall. It's time for CHANGE to wholesome, nutritious, chemical- and GMO/GE-free food on the nation's grocery store shelves. Go for it!
Catherine J Frompovich

Anonymous said...

no, genetically modifying plants is NOT something we have always done. We have cross bred the same species of wheat or grains, but we have never before inserted insect and animal dna, or infused a crop with insecticides and pesticides. This is not breeding a new pretty rose, it's putting animal genes in plants and human genes in animals and whole lot of other messed up crazy sheet.

Also, why wont monsanto allow any independent testing of their seeds?? why wont monsanto serve gmo in THEIR OWN CAFETERIA??

it's a bit sketchy

Anonymous said...

oh and YAY target!!

abinico said...

GMOs are an abomination that could never happen naturally. Breeding for trait expression is indeed an ancient art, but in no way could it result in the insertion of some fish gene into wheat for example. That is a man made abomination; genetic modification is NOT the same a breeding for trait expression.

Anonymous said...

Buy local, buy small, pay cash. The real battle is the Bigs, who control the fraudulent debt money societal enslavement system at the very top…

…versus everyone else.

Lord Acton put it thusly…

“The issue which has swept down the centuries and which will have to be fought sooner or later is the people versus the banks.”
Lord Acton

The bigger the corporation, the more dangerous they are. Target is big, your local farmers’ local market vendor is much less likely to be dangerous.

Pay cash so the mega banks cartel doesn’t rake in 2-3% off the transaction and use your own money to rig the laws to impoverish and destroy you and your community.

Bank at a local credit union, not a mega bank, for the reason outline above.

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