As I’ve discussed previously, Drug Czar is just one of the worst jobs you can have. You don’t get to use cool weapons or go on missions or do anything exciting, ever. Your job is to convince adults that the drug war is good and convince young people that drug use is bad. It hasn’t gone well for anyone, no, not at all.
If anybody needs a quick exhibit in why the government’s anti-drug propaganda has become such a joke, you’re in luck, because the Drug Czar’s office continues to release some of the straight-up stupidest advertisements I’ve ever seen, and this is one of them right here:
The message of this ad is, “Hey kids, don’t do drugs. Jump from rooftops! It’s better somehow.” That’s exactly what the message of this ad is, and it’s the only message the ad even contains. If I am mistaken, if the message of this ad isn’t that leaping from dangerously high places is better for you than smoking marijuana or tripping on silly-pills, then please explain to me what it is that I don’t understand about this.
As Pete Guither points out, it’s all just a sad attempt by the Drug Czar’s office to associate their messaging with something cool, and it’s true that parkour is A) hip, and B) not drugs. But that’s about as far as this idea gets before literally landing flat on its face. You see, parkour is, well, let’s just say it’s not a very good way for young people to avoid injuring themselves.
The very idea that the Drug Czar would endorse this particular pastime as an alternative to pot is incredible. Is it necessary for me to continue to pointing out that a lot of the people responsible for manufacturing anti-drug messaging in America are nothing more than professional drug war cheerleaders who don’t have a clue what they’re talking about, don’t give a crap about the safety of children, and wouldn’t know where to begin even if they did?
We’ve come a long way from the days when the government warned everyone that taking drugs would make you go crazy and jump off a building. Now, our young people are being encouraged to jump off buildings in order to distract themselves from the alluring dangers of drugs. The whole thing is so pure in its irony, so perfectly and completely absurd, that it could come from only one source. The Drug Czar’s advertisements pose a continuing threat to the safety of the nation’s youth, and parents will have to take an active role in protecting their children from the dangers of ill-conceived anti-drug propaganda until these reckless messages are removed from the airwaves once and for all.
Update: In response to comments from parkour fans, I have zero problem with parkour and I think it’s awesome when young people learn how to do cool backflips and stuff like that. It’s just an unusual thing for the government to endorse. Given that the Drug Czar can see no safe way to use marijuana, I’m surprised he would have anything nice to say about jumping off buildings either. It’s ironic, and more powerfully so if you’re as familiar with the history of government anti-drug propaganda as I am. I’m sorry if, in my eagerness to make that point, I appeared to paint parkour in a negative light. If necessary, I would defend vigorously your right to do it, and I hope no one in the parkour community ever faces the kind of ruthless and systemic government persecution that responsible marijuana users have endured for decades.
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