Legitimate causes and campaigns brought to the public light by activists and concerned individuals are being torn down through what I like to call ’cause labeling’ — the act of degrading the importance and legitimacy of any given health or political concern through placing the initiative into a preconceived category that carries negative characteristics.
You may be familiar with how figures in the political realm are quick to classify ideas and philosophies into either the ‘left’ or ‘right’ category regardless of their true nature, therefore creating a great divide.
Cause labeling is quite similar, though it affects not only political campaigns but also public health and the environment.
One example of cause labeling involves the growing movement to remove BPA from products due to a number of well-established health concerns. If you are opposed to BPA in products then you have been labeled as “anti-chemical” by many industry-funded publications, who fail to even respond to the scientific studies that prove BPA is dangerous to human health. Research has linked BPA to infertility, diabetes, and much more. Canada has even labeled the substance as toxic back in 2009. Instead of addressing these issues, publications using cause labeling claim that anti-BPA activists are against all chemicals, which is completely absurd.
As you can see, cause labeling heavily relies on inflammatory and untrue characterizations of any given movement by classifying the movement within an established category that is viewed as silly or outright moronic to the general public. This technique not only makes legitimate activists seem moronic if used properly, but it also threatens the progression of the health industry, the political realm, and the future of humankind.
Cause Labeling Sways Public Opinion, Stomps Out Necessary Change
Cause labeling is commonly used to squelch the voices of the health freedom movement. Activists against genetically modified foods, fluoride, vaccines, or even pharmaceutical drugs are continually assaulted with cause media by the mainstream media. Here are a few more examples of cause labeling you have surely seen or heard of in at least one major publication:
- Those who question fluoride are conspiracy theorists.
- Those who question genetically modified foods are ‘anti-science’ and are afraid of ‘scientific advancement’.
- Those who question pharmaceutical drugs are ‘quacks’.
- Those who question vaccines are ‘quacks’ or ‘anti-science’.
There is simply no room for real debate when cause labeling is used. It’s time we that we call out these publications for using only cause labeling as their arguments against solid research and well-founded concerns. Cause labeling is a sucker punch in the information street fight that is occurring between activists and the mainstream media each day.
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